CASE STUDY
WOOSH Fab Wash Campaign
From one product range to an entire campaign ecosystem.
Creative Direction
Campaign Design
AI Visual Production
Advertising Design
From one product range to an entire campaign ecosystem.
WOOSH
Bubna Advertising
2023
Creative Direction
Campaign Design
AI Visual Production
Campaign Key Visual
Print Campaign
Retail POSM
Social Media Creatives
AI Campaign Extensions
WOOSH wanted to create a stronger visual identity for its growing range of laundry care and home care products.
The objective was to move beyond functional product communication and build a campaign that felt optimistic, modern and relatable for Indian families.
Barabari Ghar Se Shuru.
The campaign celebrates shared responsibilities at home while positioning WOOSH as the trusted partner for cleaner clothes and happier households.
Consumers already expect stain removal, freshness and fabric care.
The real challenge was creating a campaign people emotionally connect with before they compare product features.
Every visual needed to balance product performance with warmth, family moments and everyday realism.
Rewire developed the creative direction and campaign visual system for the WOOSH product portfolio.
Using AI-assisted production, we explored how a single creative language could scale across detergent powder, liquid detergent and dishwash products without losing consistency.
The result is a flexible campaign system designed for social media, print advertising, retail displays, e-commerce and outdoor communication.
Beyond static visuals, the campaign was extended into short-form advertising films designed for digital, social media and performance marketing.
Rewire develops creative direction, campaign design, advertising concepts and AI-assisted visual production for FMCG brands across India.
Our work includes campaign key visuals, product advertising, retail communication, social media campaigns, outdoor advertising, packaging visuals and scalable creative systems for growing consumer brands.
This WOOSH case study demonstrates our approach to building campaign ecosystems that extend across digital, retail and performance marketing while maintaining a consistent visual identity.
Instead of producing isolated advertisements, the campaign was designed as a scalable brand system that adapts across print, social media, e-commerce, retail communication and future product launches.
The campaign concept, advertising copy, brand assets and associated intellectual property belong to Bubna Advertising and WOOSH.
Rewire was responsible for the creative direction, visual direction, production setup, campaign visualization and AI-assisted visual development showcased in this case study.
The campaign extensions and AI-generated visual explorations presented here are intended solely to demonstrate Rewire's creative capabilities and do not represent official campaign assets unless otherwise specified.