Campaign Work
Elica India Campaign
Photographing premium kitchen appliances for Elica India.
Campaign Photography
Commercial Production
Creative Direction
Photographing premium kitchen appliances for Elica India.
Elica India
Rewire. Beyond Marketing.
2025
Campaign Photography
Photoshoot Production
Image Retouching
Creative Direction
Commercial Photography
High-end Image Retouching
Rewire was commissioned directly by Elica India to photograph a range of premium kitchen appliances including chimneys and built-in hobs.
The objective was to produce clean, high-resolution commercial product photography suitable for digital marketing, e-commerce, catalogues and future brand communication.
Every great campaign begins with great product photography.
Kitchen appliances are often photographed as technical products. While functional photography is essential, it rarely communicates aspiration, lifestyle or emotion.
The challenge wasn’t creating better photographs. It was imagining how those same photographs could become a complete advertising campaign.
Rewire managed the complete product photography process directly with Elica India.
Our responsibilities included: Product Photography, Studio Lighting, Production Setup, Image Retouching, Colour Accuracy and High Resolution Commercial Deliverables.
After the official photography was completed, we independently developed a series of AI-assisted campaign explorations using our own creative direction and advertising copy. These concepts were never part of the original assignment.
Rewire provides commercial product photography, studio production, creative direction and AI-assisted campaign development for consumer brands across India.
From premium kitchen appliances to lifestyle products, we create production-ready photography that powers e-commerce, advertising, websites, social media, outdoor campaigns and retail communication.
This Elica India case study demonstrates how high-quality product photography can evolve into a complete creative campaign through strategic thinking, copywriting and AI-assisted visual exploration.
The original assignment focused on commercial product photography. Rewire extended the project by independently exploring how the same assets could be adapted across multiple communication platforms.
The commercial product photography, studio production and image retouching presented in this case study were created as part of that engagement.
The advertising copy, campaign concepts, creative direction and AI-assisted campaign visuals shown in the Creative Explorations section were independently developed by Rewire after the project as self-initiated portfolio work.
These concepts were created to demonstrate additional creative possibilities using the original photography and were not commissioned, approved or released by Elica India.